HomeProductAds allow manufacturers and vendors who sell on Wayfair properties to grow exposure, consideration, and purchase of specific products. A performance-based product, our partners have access to the detail they need to see their performance and tune their spend directly against the results they want to drive.

By using HomeProductAds you're able to:

  • Promote key items when you want, how you want
  • Control your budget in real time, adding funds when you want, to correspond with your budgeting cycle
  • Take advantage of real-time reporting capabilities to see how your ads are performing and delivering against your goals
  • Get moving right away - without waiting for creative assets, you can move immediately to capture the most valuable audience for potential consumers of your products
  • Ensure every consumer shopping your category on the #1 home e-commerce site is exposed to your brand, as you want your brand to be controlled