HomeFeatureAds are graphic banner placements on select pages (the Wayfair home page and key category home pages) that reinforce brand awareness and consideration, and drive them to key promotions, offers, and brand boutiques. With the flexibility to put your messaging in front of consumers at key points throughout the research, consideration and purchase pathway, these ads expose highly qualified consumers to your offer and drive results for your brands.
The vast majority of purchases for the home are researched online, but transacted offline. By advertising on key e-commerce sites for the home, your brand can come to life for consumers who buy in all channels - online and off.
By using HomeFeatureAds you're able to: