HomeFeatureAds are graphic banner placements on select pages (the Wayfair home page and key category home pages) that reinforce brand awareness and consideration, and drive them to key promotions, offers, and brand boutiques. With the flexibility to put your messaging in front of consumers at key points throughout the research, consideration and purchase pathway, these ads expose highly qualified consumers to your offer and drive results for your brands.

The vast majority of purchases for the home are researched online, but transacted offline. By advertising on key e-commerce sites for the home, your brand can come to life for consumers who buy in all channels - online and off.

By using HomeFeatureAds you're able to:

• Promote key offers when you want, how you want
• Take control over your brand's perception
• Ensure every consumer shopping your category on the #1 home e-commerce site is exposed to your brand, as you want your brand to be controlled
• Cross-merchandise and expose your brand to new consumers who are considering related products
• Gain access to millions of consumers who are considering products before visiting local retailers to purchase
• Drive immediate transactions by controlling how your brand story is delivered